No Cap replaces individually-negotiated influencer fees with a funded, performance-split pool. Here's the end-to-end flow.
Set a total campaign budget and a baseline every accepted creator earns for posting. The baseline comes out of the pool first; whatever remains becomes the performance split.
Publish a brief with the metric that will drive the split - tracked clicks, attributed conversions, or verified views. Creators from your list, a public brief, or the marketplace apply in.
You approve creators; they post on their own channel, on their own timeline. No individual rate cards, no side deals - the formula is the same for everyone.
As tracked performance data lands, everything above baseline divides in proportion to what each creator actually drove. The split rebalances every time new data comes in.
Baseline is paid on post. Performance share settles when the tracking window closes. Every creator sees the same math on the same brief.
Our Scout agent (brand side) proposes it for you - benchmarked against market rates, the creator's geography, and their content category - and you approve before the pool goes live. On the creator side, the Manager agent handles applications and payouts. Every accepted creator sees the same floor on the brief, so there's no per-creator negotiation.
You pick the metric when you fund the pool: tracked clicks, attributed conversions, or verified views. It's published on the brief so every creator sees the same rule.
Baseline pays on post. The performance share settles when the tracking window closes, using verified pixels, UTM parameters, and platform APIs.
Yes - set a creator cap when you fund the pool. Applications beyond the cap are waitlisted; the split formula stays the same.
Baseline is still paid on every accepted post. The performance pool simply doesn't distribute - you never spend above the funded cap.